Poetic Brands Announces Multiyear Partnership with Xbox

Poetic Brands, an apparel licensee, has announced its partnership with Xbox, in a three-year deal brokered by Xbox’s global licensing agency, Tinderbox, specialist digital division of Beanstalk. 

The partnership will see Poetic Brands bringing a variety of Xbox products to the U.K. market, across categories including men’s and ladies’ apparel, nightwear and underwear. The program will also introduce a collection of Xbox-branded luggage into the range, a first for the Xbox brand.   

“We are delighted to be working with one of the most iconic gaming brands in the industry,” says Elliott Matthews, managing director, Poetic Brands. “We’re extremely excited to create a range of stylish, on-trend collections in collaboration with this iconic and timeless brand.”  

“Tinderbox are thrilled to be partnering Xbox with Poetic Brands, a truly best-in-class apparel partner,” says Ben Parker, director, brand management, Beanstalk. “We look forward to seeing how the Poetic Brands team bring innovation and creativity to the Xbox range and launch exciting products in new categories.”