The lifestyle apparel company has teamed with Playboy for a collaboration.

License Global

March 11, 2020

1 Min Read
pacsun.png

Playboy has signed a deal with lifestyle apparel company PacSun.

The teamed-up efforts will cater to Playboy’s and PacSun’s young adult consumers, both male and female, with the launch of its 138-piece collection. Inspiration drawn from ‘70s surf culture presents itself in the clothing by way of loose-fit, pigment-dyed t-shirts and nylon gradient tie-dyes.

The exclusive Playboy for PacSun collection will have its spring/summer 2020 second drop on March 15 for men and March 18 for women.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like