Last week Playboy hosted the grand opening of its new, freestanding Playboy Mexico store, Playboy Estd 1953.

Playmates Raquel Pomplun and Carly Lauren were both in attendance to mark the event.

The new store is designed to offer an experiential element to the Playboy brand for consumers in the region.

The lingerie boutique is located in the high-end district of Jardines del Moral in Leon, Guanajuato, Mexico, and offers a variety of Playboy Estd 1953-branded lingerie and intimate apparel.