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Playboy Enterprises Stitches Fashion Collabs

Playboy Enterprises has agreed to licensing deals with fashion brands Joyrich and Alpha Industries.

License Global

May 10, 2019

1 Min Read

Playboy Enterprises has agreed to licensing deals with fashion brands Joyrich and Alpha Industries.

The Joyrich collection marks its eighth collaboration with Playboy. The spring line focuses on bright neon colors and includes the Playboy Rabbit logo on every item. Joyrich’s collection includes bike shorts, t-shirts, hoodies and crop tops.

Alpha Industries partnership with Playboy will result in a new flight jacket. The lightweight outerwear features removable Velcro patches representing the cities of Miami, Los Angeles and New York City.

The collaborations continue Playboy’s history of licensing. Last year marked the brand’s 65th anniversary, and to celebrate, Playboy inked various deals with companies such as Buscemi.

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