New additions build the brand's lifestyle presence worldwide.

Playboy has announced two new product programs for a new fragrance and a fashion apparel line worldwide.

German fashion designer Philipp Plein joined forces with the iconic brand for a limited edition capsule collection of 18 luxury t-shirt designs for men and women that launched in September. Feature iconic Playboy visuals redefined in Philipp Plein's signature embellishments, the range is now available at Harrods and Philipp Plein stores worldwide, as well as online.

Additionally, in partnership with long-time licensee Coty, the brand launched the new fragrance Play It Wild this summer. The scent is featured in a body care line for both men and women that includes eau de toilette, shower gels, deodorant body sprays, body fragrances, after shave and body mist.