U.K. clothing brand Plain Lazy has teamed up with American interior designer and TV personality Cathy Hobbs to bring its lifestyle brand to the U.S.

The partnership was negotiated by Plain Lazy’s U.S. licensing firm Marlboro Victor Group.

The five-time Emmy Award-winner and creator of Cathy Hobbs Design Recipes will serve as the brand's ambassador in the U.S. and will launch a selection of design projects with Plain Lazy, including a line of products under the Cathy Hobbs Design Recipes brand.

"It is truly an honor to have been selected by Plain Lazy to be their brand ambassador,” says Hobbs. "The opportunity to bring my designs and design vision to consumers on such a large scale is an absolute dream come true. My goal will be to blend innovative design with unparalleled quality and value."