Haven and Peter Alexander have partnered to debut a line of “Sesame Street”-inspired apparel in Australia to celebrate the series’ 50th anniversary.
The 55-peice capsule collection will span women’s, men’s, kids’ and pets’ categories. Items in the line will include pyjamas and accessories based on “Sesame Street” characters such as Cookie Monster, Bert, Ernie and Grover.
“The execution of this promotion is exceptional, and we are so excited,” says Yvonne King, director, Haven Global. “‘I was raised on the street’ marks the fourth collaboration between Peter Alexander and Sesame Workshop, and once again, Peter and the team have brought a completely different look to the collection. We might be celebrating ‘Sesame Street’s’ 50th birthday, but this range is definitely about being playful and keeping young at heart, and that’s what the Muppet family is all about.”
Featuring the tag line, “I was raised on the Street,” the set features Peter Alexander’s unique take on heritage artwork of the family and kids’ brand. The collection is available in stores and online now.
“Hanging out with the Muppets on ‘Sesame Street’ a number of years ago is still one of my all-time favorite memories, and it was a lot of fun having them on set again for this campaign,” says Peter Alexander. “It’s exciting to be able to share in the celebrations of 50 years of fun on the Street and bring the whole family my latest collection.”
Peter Alexander and Haven also recently partnered on a collection of Dr. Seuss-inspired sleepwear earlier this year.