Perry Ellis, Itochu Launch Farah in Japan

The British brand is coming to Japan.
License Global

October 29, 2020

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Farah

has been crafting modern menswear since 1920. Now, to celebrate its centennial anniversary, Perry Ellis and Itochu have teamed up to release Farah in Japan.

“As we celebrate our centennial anniversary, we are very excited to announce this collaboration with a powerful, global partner like Itochu,” says Oscar Feldenkreis, chief executive officer and president, Perry Ellis International. “This agreement complements our work together across other brands and markets.”

Itochu launched its first autumn/winter 20 Farah

collection this fall. It will continue to build upon the Farah identity with a fresh outlook while also paying homage to the brand's heritage. Inspired by Farah’s founding days in the 1920s, the focal point of the AW20 collection is utilitarian workwear.

Trousers are seen in the collection in both hopsack and twill weaves and available in various styles such as a regular fit, cropped, flared and tailored. Jackets will be available in a zipped workman style. Other key pieces in

the collection include a Texan-inspired shoelace shirt and corduroy over shirt. The colors range from khaki, camel and brown to grey and navy. Some brighter colors are also seen in the casual pieces such as pink and yellow t-shirts and hoodies.

The collection is available from but not limited to retailers such as BEAMS, Ellesse, Nano Universe, Shinya Kozuka and Baycrew’s throughout Japan. Running alongside the launch is an exclusive collaboration with Monkey Time,

a Japanese brand inspired by Tokyo street culture. Limited pieces of the Monkey Time collaboration are also available in retailers outside Japan. Further collaborations will be seen from spring/summer 2021.

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