Designed to enliven the brand's 2014 football campaign, the Pepsi Live For Now collection features streetwear, accessories and electronics created in partnership with international artists and licensees including Original Penguin by Munsingwear, Del Toro and Bang & Olufsen.
The collection will be available at Bloomingdale’s in the U.S., Colette in Paris and Liberty in London.
An anchor of the brand’s The Art of Football program, the collection features distinctive artwork from six of the hottest street artists around the world–the UK's professional doodle bomber, Hattie Stewart; Argentinian urban artist, Jaz; Brazilian illustrator and street artist Ricardo AKN; Spanish-based visual artist Zosen; Merijn Hos, a visual artist from the Netherlands; and Argentinian street artist Ever.
"We were inspired by the link between the sport of football and the
The line features a range of products including:
- Men's t-shirts, zip jackets and swim trunks from Original Penguin;
- Headphones from Bang & Olufsen’s B&O Play line;
- Baseball caps from Gents;
- T-shirt jerseys and sweatshirts from Goodlife;
- Handmade leather chukka sneakers and slippers from Del Toro; and
- Skateboards from Shut.
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