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Pepsi Taps FILA for Apparel Partnership

Pepsi Taps FILA for Apparel Partnership
The Joester Loria Group brokers another apparel deal for the soft drink maker.

The Joester Loria Group has brokered a deal between FILA and Pepsi to create a new collection of apparel and footwear.

The limited-edition capsule is inspired by the heritage of the two brands. It will include various apparel items including tees, sports bras, leggings, bike shorts, shoes and a jersey dress. The new line will be available exclusively for DTLR/VILLA.

FILA’s new line follows a recent Pepsi collaboration. The soft drink company recently worked with Forever 21 on a line of clothes late last year.

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