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The Joester Loria Group brokers another apparel deal for the soft drink maker.
July 3, 2019
The Joester Loria Group has brokered a deal between FILA and Pepsi to create a new collection of apparel and footwear.
The limited-edition capsule is inspired by the heritage of the two brands. It will include various apparel items including tees, sports bras, leggings, bike shorts, shoes and a jersey dress. The new line will be available exclusively for DTLR/VILLA.
FILA’s new line follows a recent Pepsi collaboration. The soft drink company recently worked with Forever 21 on a line of clothes late last year.
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