Discovery is teaming up with Planeta Junior and European discount retailer Pepco to launch a new children’s clothing collection featuring Animal Planet inspired designs.
Expanding Pepco’s children’s offerings, the partnership will cover a variety of categories including clothing, footwear, accessories, luggage, stationery, home goods and home textiles.
Pepco is a leading CEE chain selling affordable clothing and home decor. The growing chain is Poland’s most popular purveyor of children’s clothing and its leading design wear supplier.
The collection, aimed for younger and older children, will hit the market in the first quarter of 2021 and will be available at more than 1,900 Pepco stores in Central and Eastern European countries, as well as in Spain, Italy and Portugal.
The launch will include an assortment of children’s t-shirts, pajamas, socks, underwear and more with designs featuring children’s favorite Animal Planet themes including wild cats, sharks and sea creatures.
The initial product launch is set for early 2021.