NMNY Group will further extend the Laundry by Shelli Segal brand with a new collection of dresses.

NORTH AMERICA–Perry Ellis International has partnered with NMNY Group to create a line of day and social occasion dresses under the Laundry by Shelli Segal and Laundry by Design brands in the U.S. and Canada.

The deal also builds on the brand’s current licensing program, which includes categories such as outerwear, fashion accessories, intimates, fragrance and home décor, among others.

“Our company looks forward to working closely with Marty, and his experienced NMNY Group, to expand the Laundry by Shelli Segal dress business,” says Oscar Feldenkreis, chief executive officer and president, PEI. “we believe this collaboration will enhance our larger efforts to grow this powerful brand across categories, channels and markets.”

NMNY will begin selling its Laundry by Shelli Segal and Laundry by Design dresses in November at department and specialty stores throughout the U.S. and Canada.

“We are very enthusiastic about the addition of Laundry by Shelli Segal to our portfolio of brands,” says Martin Schlossberg, chairman, NMNY Group. “This iconic brand has been a proven performer over many years and we are proud to support this heritage and the brand’s commitment to feminine, trend right styles for the modern woman.”