PEI Sends Farah to the South Pacific

Perry Ellis International has tapped South Pacific Apparel in Australia and New Zealand to create men's sportswear under its Farah brand. 

April 6, 2018

PEI Sends Farah to the South Pacific

Perry Ellis International has tapped South Pacific Apparel in Australia and New Zealand to create men's sportswear under its Farah brand.

The new collection, which will include polos, t-shirts, casual shirts, denim and pants, will launch in spring 2016 in department, chain and specialty stores as well as online with The Iconic, Australia's largest multi-brand e-commerce platform.

“Our company looks forward to working closely with South Pacific Apparel with targeted marketing and social media campaigns as we execute our strategy to extend the reach of our global brands across product categories, distribution channels and geographies to drive further growth and profitability,” says George Feldenkreis, chairman and chief executive officer, Perry Ellis International. 

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