PEI Laces Up Farah Shoe Deal

Perry Ellis International has entered into an agreement with 33 Joints for men's footwear under the Farah Vintage and Farah Classic brands.

April 6, 2018

PEI Laces Up Farah Shoe Deal

Farah Vintage is a contemporary lifestyle brand for men ages 18 to 35, distributed in luxury department stores, young fashion chains, specialty stores and online, primarily in the U.K. and Ireland. Farah Classic provides a full sportswear collection targeted at department stores and is aimed at the more traditional British consumer age 45-plus.

"We are extremely excited to sign the license for Farah Vintage, one of the fastest-growing men's fashion brands in the U.K. and Europe, andFarah Classic, a brand with one of the most loyal consumer groups," says Antony Nathan, managing director, 33 Joints. "We look forward to designing and producing inspiring but commercial footwear that will be the category killer for hybrid casual footwear."

The new lines will launch in better department stores across Europe in fall 2015.

"We are delighted to enter into this relationship

with 33 Joints for the Farah brand and look forward to the opportunity to expand into the footwear category with our customer," says Oscar Feldenkreis, president and chief operating officer, Perry Ellis International.

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