Women’s fashion brand extends North American lineup with small leather goods, hats and more.
Perry Ellis International has tapped Roffe Accessories to design and distribute a line of handbags and accessories under the Rafaella brand in the U.S. and Canada.
The new collection will consist of small leather goods, cold weather accessories, hats, scarves, cover-ups and more.
“We are thrilled to add Rafaella to our portfolio of brands,” says Murray Roffe, president, Roffe Accessories. “We have developed a great collection of fashion handbags and accessories that exemplify the core values of the Rafaella brand: sophisticated styling, innovative design, quality fabrics and functional benefits.”
The Rafaella-branded line will be distributed in department stores, specialty stores and online with a product launch scheduled for this fall.
“Our ability to offer a wide-range of women remarkable quality, fit and figure-flattering fashion across many product categories and classifications has added to the success of the Rafaella brand,” says George Feldenkreis, executive chairman, Perry Ellis International. “We are excited to collaborate with Roffe on this project.”