PEI Adds Grand Slam Apparel PartnerPEI Adds Grand Slam Apparel Partner

Perry Ellis International has tapped DreamKyds to create a range of men's and boy's apparel and accessories under the Grand Slam golf brand.

"Golf apparel has become a lifestyle, and Perry Ellis International's powerful success in this platform derives from our ability to offer product that appeals to all ages and genders," says Oscar Feldenkreis, president and chief operating officer PEI. "The partnership with DreamKyds is an exciting development to our Grand Slam brand and consistent with our strategic initiatives to expand both licensing and our international footprint."

The line will be available in the Caribbean and Central and South America.

"We are very proud and excited to join the Perry Ellis and Grand Slam family," says Severo Sousa, chief executive officer, DreamKyds. "This fall we will be presenting not only golf-related apparel but also a full lifestyle collection. The full lifestyle collection consists of functional golf apparel appealing to a broad audience including avid golfers and sports enthusiasts alike."