Peanuts Pairs with Marc Jacobs for Fashion Line

Peanuts Worldwide has announced a new collaboration with fashion designer Marc Jacobs.

License Global

June 3, 2019

1 Min Read

The new agreement will bring a collection of women’s and gender neutral apparel, accessories, leather goods, jewelry and footwear to Marc Jacobs stores around the world, starting with Asia in June.

“Collaborating with a brilliantly outspoken and well-known designer like Marc Jacobs offers Peanuts fans a fresh and fashion-forward take on their favorite characters, yet at the same time maintains that warm nostalgic feel that is inherent to what Charles Schulz created,” says Liz Brinkley, vice president, fashion collaborations and softlines, Peanuts Worldwide. “Teaming up with high-profile designers and brands is key to our overall apparel strategy, as it keeps Peanuts top-of-mind with both trendsetters and their followers.”

Since receiving a giant stuffed Snoopy from his babysitter when he was six years old, Charles M. Schulz’s “Peanuts” comic strip has been a favorite of Jacobs. Now, incorporated on everything from vintage-style sweatshirts to canvas totes and colorful jewelry, the Peanuts characters add whimsical flair to the classic Marc Jacob styles in the upcoming collection.

Read more about:

Marc JacobsPeanuts

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like