Paul Frank announced a new partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the brand’s U.K. Pajammin campaign.
The partnership with Storm will include a robust marketing campaign in support of the new sleepwear and back-to-school collection, now available across the U.K.
As part of the partnership, Storm will perform at a series of live acoustic events, the first of which recently took place in the Netherlands in partnership with
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