January 13, 2023
PatPat, a children’s apparel e-commerce brand, has announced the launch of its new L.O.L. Surprise! Valentines’s Day collection. This latest launch is part of the continued partnership between PatPat and MGA Entertainment’s L.O.L. Surprise! Brand.
“Working with L.O.L. Surprise! has been an incredible experience,” says Sandi Graham, vice president, design and merchandising, licensed apparel, PatPat. “They have been amazing partners and I am so excited about the long-term potential of this partnership. MGA Entertainment and L.O.L. Surprise! are constantly evolving and adding new and exciting characters and products that keep the brand fresh and relevant.”
This collection features L.O.L. Surprise! characters with fashions for girls ages 2-12. The collection features prints and patterns in a variety of styles.
“We are thrilled to continue our partnership with PatPat, a strong player in the children’s apparel industry, with this new Valentine’s Day collection,” says Mindy Puente-Escalera, senior vice president, global licensing, MGA Entertainment. “L.O.L. Surprise! has become a global sensation in a short period of time, and we’re excited to see how this partnership allows us to continue to provide joy to children around the world.”
The PatPat x L.O.L. Surprise! Collaboration Collection is available in the PatPat app and website.
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