magazine, which has an expansive photographic library of images captured by photojournalists throughout the 20th century.
As part of the deal, Park Agencies will use those images to produce an apparel and nightwear range for children and adults. “Life is an extraordinary and versatile brand,” says Lindsey Chester, retail licensing manager, Bulldog Licensing.
“The vast range of incredible imagery and iconic logo lends itself perfectly to licensing. It’s great to have Park Agencies on board, and I’m excited to see them develop a stunning range of Life apparel.”
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