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Youth retailer amplifies theme of exploration and road trips with new brand collaboration.
August 19, 2021
Pacsun has announced its first collaboration with British brand, Land Rover, for its recently released pre-fall campaign. As part of the partnership, Pacsun released new designs and styles in collaboration with Land Rover, available exclusively at Pacsun. The agreement was brokered by CAA-GBG, global consumer products representative for Jaguar Land Rover.
“Pacsun and Land Rover’s shared passion to provide unprecedented and distinctive products and experiences time and time again enabled us to truly bring adventure to life in our pre-fall campaign,” says Brie Olson, president, Pacsun. “Land Rover is the quintessential vehicle for consumers’ on- and off-road adventures, and together with Pacsun, we are giving our consumers the opportunity to get back into the world and make their own memories through fashion, design, art and so much more.”
“We are excited to continue our great relationship with Pacsun as they are the perfect specialty retailer to bring Land Rover to new consumer audiences,” says Perry Wolfman, chief executive officer, CAA-GBG.
The collection focuses on the brand's heritage with a composition of classic graphic language and modernized silhouettes.
The Pacsun x Land Rover collection will start rolling out with gender-neutral styles, with a second drop hitting mid-September that includes kids’ and women’s styles, to coincide with students returning to campuses. Products will include a range of oversize T-shirts, sweatpants, sweatshirts, shorts and more, in a variety of colorways, including heather grey, cream, sage, black and navy. All products will be available in sizes XS-XXL.
To shop the current collection, visit Pacsun.com/LandRover.
Read more about:CAA GBG
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