Pacsun Partners with Selena Gomez’s Rare Impact Fund

Pacsun has announced the launch of its Rare DNM Edit Collection, created in partnership with the Rare Impact Fund. The Rare Impact Fund was founded by Selena Gomez in 2020 as part of her commitment to addressing mental health and self-acceptance. The Rare Impact Fund is raising $100 million to support direct-service organizations focused on strengthening mental health services and education for young people globally. This exclusive denim collection, featuring men’s and women’s styles, is available in select Pacsun stores and online. 

The Rare DNM Edit collection offers signature denim pieces representative of Pacsun’s distinct baggy fit and trend-forward styles featuring embellishments and unique detailing in various dark to light washes. For men, the line includes brown, black, blue and gray denim jeans, including classic styles along with carpenter-style accents and studding. Matching men’s denim gas jackets are also available. For women, the low-rise and high-rise baggy jeans assortment features no-rip classics, patchwork and bow embellishments, and a denim skirt and jacket set.  

“At Pacsun, we believe fashion can be a force for good,” says Brie Olson, chief executive officer, Pacsun. “Partnering with the Rare Impact Fund has allowed us to emphasize our dedication to meaningful causes and also provide our customers with a way to support youth mental health. The Rare DNM Edit collection is a reflection of this commitment, and proceeds from the collection will contribute directly to expanding national mental health resources.” 

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The Rare Impact Fund currently supports 26 mental health organizations across five continents, reaching an annual average of one million young people. 

“We are incredibly grateful for Pacsun’s partnership and support of the Rare Impact Fund through the launch of the Rare DNM Edit collection,” says Elyse Cohen, executive vice president, social impact and inclusion, Rare Beauty, and president, Rare Impact Fund. “Their partnership will help us to continue to provide essential funding for our global cohort of youth mental health organizations, who are on the ground offering lifesaving tools and resources to over one million young people annually.”