PacSun has announced all-new merchandise by guest artistic director, rapper A$AP Rocky.
"This partnership is special to me because it's a collaboration that combines my roots, A$AP Worldwide and some of the most respected heritage brands that have roots in both the sportswear and lifestyle worlds,” says A$AP Rocky. “Together with PacSun, we will be releasing several limited-edition collections that are both nostalgic and forward at the same time.”
Launching first under A$AP Worldwide will be a capsule collection with footwear and apparel brand Vans and a capsule collection from American sports heritage brand Russell Athletic. The collections come because of Rocky’s desire to partner with a classic footwear brand and an apparel brand that is known for fleece, with a goal of working with both brands to curate head-to-toe looks.
“We’re thrilled to continue our partnership with Rocky in this new role,” says Alfred Chang, co-chief executive officer, PacSun. “He is the perfect combination of high fashion and streetwear appeal. Rocky’s energy and outlook on culture really translates in his designs, and we’re looking forward to our customers embracing it as much as we do and sharing the unique product offerings and collaborations that they’re always looking for.”
The PacSun and A$AP capsule collection with Vans will include two new iterations of the Old Skool silhouette, consisting of black canvas and white leather colorways and materials with the addition of flame decorations on the side.
The Russell Athletic x A$AP Worldwide capsule consists of four classic styles: T-shirts, shorts, pullover hoodies and sweatpants. The collection’s color palette includes black, white, rust, bright blue and green while featuring a contrast stitch detail. The fleece pieces will feature a new, allover skull print.
The launch of the product offering is celebrated with an exclusive short film directed by Aisultan Seitov and Rocky that was created by his love for the comedy films, “Richie Rich” and “Blank Check.” The film will feature a new unreleased song from Rocky.
In addition to originating the partnerships with both brands and creating designs, Rocky will oversee the brand campaign, in-store activations and a viral campaign to support the launch that includes wheatpasting and billboards. This consumer amplification will be in support of the launches in the PacSun DTLA and Soho flagships. Collections is available at Pacsun.com and more than 200 stores nationwide.