Orchestra Plans Smiley Apparel Line

SmileyWorld has partnered with the French maternity and children’s apparel retailer Orchestra to create a new line of children’s apparel and accessories.

April 6, 2018

Orchestra Plans Smiley Apparel Line

New apparel range will launch in conjunction with a 360-degree marketing campaign.

SmileyWorld has partnered with the French maternity and children’s apparel retailer Orchestra to create a new line of children’s apparel and accessories.

The new line is designed to promote fun and nurture self-expression for kids through emoticon-based clothing and will include children’s t-shirts, tank tops, shorts and more.

To complement the new line, SmileyWorld has also launched a 360-degree marketing campaign that includes in-store activations, online competitions, social media campaigns and a gift with purchase mechanism with Smiley’s digital sticker pack, “PhotoWhack.”

Smiley has also created a new microsite,

Smiley.com/Orchestra

, which features Orchestra clothing, wallpapers and a bespoke brand video, as well as a DIY Smileys game, which will allow consumers to customize their own Smileys by selecting from a range of graphical elements.

The SmileyWorld x Orchestra collection is now available.

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