Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
November 28, 2022
OrangeOnions will add an officially licensed NASCAR Snugible to its product line from Plushible. Snugibles are 2-in-1 wearable blankets/hoodies, that can roll up into the hood which zips up to create a decorative throw pillow. The product is wearable, storable and can be used as a decoration.
The NASCAR Snugible will feature the NASCAR logo and branding with custom embroidery. OrangeOnions has several character and brand licenses in its Snugible line, including Clifford the Big Red Dog, Thomas the Tank Engine, Sesame Street, NASA and more.
“NASCAR is a part of American culture,” says Dovi Kutoff, chief executive officer, OrangeOnions. “We are thrilled to add them to our lineup of the recognizable, household brands of our Snugibles and believe they will blend in seamlessly with the collection.”
The product will be released in the first quarter of 2023.
Read more about:NASCAR
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Fendi Launches Premium Chupa Chups Lollipop HolderFeb 26, 2024
Licensing International, Sports & Fitness Industry to Hold 2nd Annual SummitFeb 26, 2024
RHS, Radley Intro Horticulture-Inspired Handbags, AccessoriesFeb 26, 2024
Igloo Coolers Releases Special-Edition Looney Tunes Lunch BagFeb 26, 2024