The surf lifestyle brand, Ocean Pacific, owned by Iconix Brand Group, has signed multiple category deals paving the way toward its upcoming 50th anniversary in 2022. The lifestyle brand known for laid-back California style and founded on the spirit of surf culture, has inked multi-year agreements with four new licensees across multiple categories including men’s, women’s and kids’ apparel, swim and footwear, joining the already existing and categories of optical with Clearvision, skateboard with Rolling Thunder, fragrance with 2B, home décor with JS Royal and beach towels with Himatsingka.
“As we build upon the momentum of OP’s upcoming golden anniversary, we couldn’t be more pleased with all of our new and existing best-in-class partners,” says Bob Galvin, chief executive officer and president, Iconix Brand Group. “The timeless and timely appeal of the brand has gained a dedicated fanbase over the years and we are looking forward to continuing to expand across new categories such as women’s and girls’ outerwear and beach accessories to bring OP to its full potential as a true full-service lifestyle brand.”
The new partnerships include Castlewood Apparel, a U.S. and Canadian men’s and boys’ apparel licensee. The first collection will launch in spring 2022 and feature remakes of styles such as vintage corduroy shorts and swimwear, as well as a new collection of outdoor apparel. The collection will pull from the OP brand’s history.
A deal with ACI to be the new U.S. and Canadian men’s, women’s and kids’ footwear licensee also plans to launch in spring 2022. ACI will develop a complete line of footwear from flip flops and sandals to EVA clogs, aqua socks and canvas shoes.
Essential to the OP brand’s heritage style is swimwear; a deal was struck with Amerex to be the new U.S. and Canadian women’s and kids’ swimwear licensee. The collection will launch spring 2022 with surf-inspired design.
Finally, women’s sports and activewear will be made by One Step Up.
The new categories will have a multi-tier distribution strategy across mid-tier department stores, specialty stores and off-price. It will also be looking to have a strong e-commerce presence.