“As we build upon the momentum of OP’s upcoming golden anniversary, we couldn’t be more pleased with all of our new and existing best-in-class partners,” says Bob Galvin, chief executive officer and president, Iconix Brand Group. “The timeless and timely appeal of the brand has gained a dedicated fanbase over the years and we are looking forward to continuing to expand across new categories such as women’s and girls’ outerwear and beach accessories to bring OP to its full potential as a true full-service lifestyle brand.”
A deal with ACI to be the new U.S. and Canadian men’s, women’s and kids’ footwear licensee also plans to launch in spring 2022. ACI will develop a complete line of footwear from flip flops and sandals to EVA clogs, aqua socks and canvas shoes.
Essential to the OP brand’s heritage style is swimwear; a deal was struck with Amerex to be the new U.S. and Canadian women’s and kids’ swimwear licensee. The collection will launch spring 2022 with surf-inspired design.
Finally, women’s sports and activewear will be made by One Step Up.
The new categories will have a multi-tier distribution strategy across mid-tier department stores, specialty stores and off-price. It will also be looking to have a strong e-commerce presence.
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