Oasis x Represent Collaborate on Apparel Line

Apparel company, Represent, and Oasis’ global licensing agency, Global Merchandising Services, have announced that its apparel collaboration, first mentioned in August, will be available soon.   

To celebrate 30 years of “Definitely Maybe,” the Represent x Oasis collab is inspired by one of the album’s singles, “Live Forever,” with a 10-piece capsule. The collection features Represent’s signature Owners Club artwork merged with the Oasis logo, as well as “Definitely Maybe” pieces featuring iconic photography of bandmember, Liam and Noel Gallagher, shot by photographer, Kevin Cummins in the ‘90s. The collaboration also sees the brand tap into homeware, with co-branded mugs, ashtrays and rugs. 

“For us, this collection has been years in the making, it’s been our ultimate collaboration. Since the inception of Represent, the band has been a point of massive inspiration; the parallel of also being two brothers from Manchester felt close to home,” says Michael Heaton, creative director and founder, Represent. “This collection was an opportunity for us to highlight an iconic time in Oasis’ career and marry that up with something that is iconic to us; Owners Club”.  

“We are thrilled to partner with Represent on the launch of this new collection that pays tribute to one of Britain’s most iconic bands of all time,” says Jens Drinkwater, head, licensing, Global Merchandising Services. “This is only the start of many strategic partnerships we have planned to celebrate the band over the next year.” 

Related:‘Music Merchandise is more than Just a Product’

The Represent x Oasis “Live Forever” collection is available Dec. 13 at Representclo.com.