License Global
February 4, 2020
Nike’s latest collaborator is Off-White, the brainchild of designer Virgil Abloh. The collection will embellish one of Nike’s signature sport performance apparel lines, Nike Pro, with what they describe as “a youthful, graphic aesthetic that borrows from the designer’s trademark visual language.”
The look of the collaboration mirrors a past collaboration between the two, which features mostly yellow and black hues. The former collection, Athlete in Progress, was released in November 2019.
"I started talking with Nike about this women’s running project last summer, and at the time, I was very much inspired by the aesthetic and style of track and field athletes,” says Abloh. “As a result, I invited some of Nike’s elite track and field champions to participate in my SS19 Off-White runway show as the natural forerunner to developing and showcasing the collection."
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