April 6, 2018
"Nike has unlimited opportunities and limited resources," says Mark Parker Nike's chief executive officer. "Our job is to be surgical and aggressive with these resources."
Nike hopes to lure Chinese shoppers with offers such as lightweight basketball shoes with no stitching and double its business in the country within five years. China accounted for 9.7 percent of Nike's revenue in the third quarter ended Feb. 28, and helped the company post its first sales growth in five quarters. Nike predicts that in China, central and Eastern Europe and emerging markets, sales will grow by a low double-digit percentage while revenue in North America, Western Europe and Japan will grow in the mid-single digits.
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