In addition to North America, the agreement has also been expanded to include a number of global territories across Europe, Central and South America.
"We are extremely pleased and proud to announce our continued partnership with Nike, which commenced in 2003," says Oscar Feldenkreis, president and chief operating officer, PEI. "The extension of our license provides us with a platform for long-term growth with one of the world's most recognized brands and is consistent with our strategic initiatives to expand our international footprint. We will continue to leverage our expertise and strong distribution to extend Nike Swim to a larger global footprint."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.