The collection includes 13 custom Capsule Chix looks including the RAM Rock, Giga Glam, Sweet Circuits and Ctrl+Alt+Magic. Consumers can also mix and match styles across collections to create a fashion doll unique for them. The line marks Moose Toys' first foray into the fashion collectibles space.
"It's so important for me to show children that individuality and confidence are meant to be applauded," says Richie. "Capsule Chix celebrates and encourages kids to express themselves and be unique, offering fun with real intention, which is why I was so excited about this collaboration."
Richie has built a successful brand empire in recent years. In 2014, she was the
for Licensing Expo in Las Vegas, Nev.
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