Nickelodeon, Franky Spade Launch ‘SpongeBob’ Sustainable Streetwear

A new sustainable collection featuring ViacomCBS’ famous Sponge will be available worldwide, excluding the U.S.
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November 6, 2020


ViacomCBS Consumer Products and Swiss streetwear brand Franky Spade announced the launch of a limited-edition “SpongeBob SquarePants” streetwear collection made of natural and sustainable materials.

“At ViacomCBS we strive to create unique and quality products that bring our brands closer to fans,” says Felix Ruoff, vice president, consumer products, North Eastern Europe. “With Franky Spade’s attention to high quality, socially responsible production and great design, we knew they were the perfect partner. We’re really excited to offer these cool and sustainable products to fans worldwide and we look forward to extending our partnership with Franky Spade to more of our iconic properties.”

Produced with carefully sourced heavy cotton, this “SpongeBob SquarePants” collection offers a broad range of t-shirts and sweatshirts featuring the protagonist of Bikini Bottom.

“‘SpongeBob SquarePants’ has so many fans all over the world, and we’re one of them ourselves,” says Benno Stäheli, chief marketing

officer, Franky Spade. “The market already offers a lot of great apparel for kids, so we wanted to create the first limited edition collection for adults. The iconic design makes this collection very unique, offering eternal ‘SpongeBob SquarePants’ fans their personal SpongeBob revival and allow them to make a statement at the same time."

The “SpongeBob SquarePants” collection is available online at

 to markets worldwide, except the U.S., and through Franky Spade retail stores in Switzerland and South Korea.

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