Up-and-coming artist was the winner of the Prospect 100 Global Fan Design Competition, which resulted in the new line.

License Global

September 2, 2021

2 Min Read
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ViacomCBS Consumer Products and Nickelodeon have released a new “Teenage Mutant Ninja Turtles” collection today on Amazon in the U.S., U.K., France, Spain, Italy and Germany.  

In June, Prospect 100 and ViacomCBS Nickelodeon invited aspiring designers from all across the globe ages 16-25 to submit a reimagined design of the Teenage Mutant Ninja Turtles to be judged by a panel of industry experts  

Illustrator Lily Stock’s design was selected out of nearly 1,000 submissions by a panel of art experts including “TMNT” co-creator, Kevin Eastman, giving the U.K. native a platform to showcase her art to millions of Turtles fans. 

“We were blown away by the creativity in the submissions we received,” says Veronica Hart, executive vice president, global franchise planning, ViacomCBS. “Lily Stock’s reimagination of the ‘Teenage Mutant Ninja Turtles’ was striking and unique, and we are thrilled to showcase these new designs for fans to enjoy with this official collection.” 

The Teenage Mutant Ninja Turtles” x Lily Stock collection includes tees, hoodies, tote bags, phone cases and pop sockets. All items prominently feature her full design showing all four turtles, their master Splinter and villain Shredder surrounded by a cascade of rushing water. For fans with a favorite turtle, the full collection also comes in individual designs of Mikey, Raph, Leo or Donnie.  

“I had a reminiscent blast designing this poster as it reignited my love for the TMNT franchise! I gave the design a timeless, organic aesthetic to symbolize the age of the series, whilst utilizing vibrant colors and dynamic poses reminiscent of the ‘Rise’ series to reflect on the modern vibe of the characters today,” says Stock. “I designed each turtle using color tones of their designated bandanas, matching the pose to their overall personality. The poster flows up and down, allowing the eye to cross over every character as they follow the water bursts and abundance of color, with their instructor and father-figure Splinter being the main focal point!”  

The collection is available at Amazon.com/tmnt through December. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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