New toys and apparel lines on the way.
Nickelodeon & Viacom Consumer Products has signed two deals for new toy and apparel lines in Russia.
Russian fashion retailer Gulliver will continue its partnership with NVCP, which launched at the beginning of the year, with a second line of branded clothing for boys inspired by “SpongeBob SquarePants” for fall/winter. The line will include branded pullovers, jackets, trousers, pajamas, underwear and accessories including hats, scarves and gloves, as well as a "SpongeBob"-themed school blazer. The collection is available now in more than 180 Gulliver stores across Russia and via the Gullliver e-shop.
NVCP has also confirmed its new licensing deal for adults, through an ongoing partnership with toy producer Alisa. Fans of “South Park” will be able to purchase a new range of toys, collectibles and plush including talking plush toys, souvenir pillows and talking plush key chains. Part of the collection is available now across popular stores including Sistema-Kniga, Ulmart, Azbuka Vkusa, Respublika Igr, 1S Interes and Wildberries. Key chains will be available later this month.