ViacomCBS’ Nick Jr. U.K. has announced the launch of a limited-edition “Paw Patrol” pups t-shirt that will benefit NHS Charities Together, which supports NHS staff and volunteers caring for COVID-19 patients.
The limited-edition t-shirt has been created in partnership with online retailer Character.com and apparel partner Bioworld International. They are available on the Character.com website and will be promoted across Nick Jr.’s Facebook and Instagram accounts in addition to key influencers’ social accounts.
The t-shirt design features the “Paw Patrol” pups alongside the words “Thank You Heroes” and a rainbow made out of dog paws. The rainbow has become an emblem of hope during the COVID-19 pandemic, with children placing rainbow pictures in their windows as a symbol of solidarity with the NHS.
“‘Paw Patrol’ is our No. 1 preschool property, and we’re thrilled to be able to leverage its success to help support the U.K.’s critical frontline health workers – to whom we are incredibly grateful,” says Venetia Davie, vice president, consumer products, ViacomCBS Networks U.K.