Paddington will be jetting off to South Korea as part of an exclusive clothing line.
A selection of co-branded Paddington x Hazzys apparel and accessories is launching across all 35 of Hazzys’ chain stores. Hun Kim – currently the head of design at Karl Lagerfeld and previously a senior designer at Tommy Hilfiger, Ralph Lauren and Converse – will work on the new collab as creative director.
“We see that this collaboration will strongly appeal to young Korean customers who have purchasing power,” says Jung Hyuk Park, senior manager, global business, Hazzys. “Hazzys’ brand concept of British casual looks and the adorable Paddington graphics are a perfect match,”
“We are thrilled to be working with Hazzys on this fantastic collaboration,” says Polly Emery, senior vice president brand and international licensing, The Copyrights Group. “We feel the pairing of these two iconic brands offers something new and exciting to the market.”
The collection is currently available in-store and online at Hazzys.com. A seasonal golf collection and associated apparel and accessories will launch in late spring 2021.