New Era Plans Hispanic Heritage Collection

The new line, which features contributions by noted Hispanic artists (Mister Cartoon, David Flores and Los Otros), will feature a number of partner schools including University of California Berkeley, The University of New Mexico, University of Houston, The University of Texas El Paso, The University of Texas at San Antonio and California State University Long Beach.

"When developing the line, we really had to be purposeful in ensuring the collection reflected modern Hispanic art, our schools' brand ethos, and appealed to both fans of each respective school and to that of each artist," says Ben Emmons, vice president, marketing, Learfield Licensing Partners. "The result of the hard work of all involved is a line like no other in the collegiate market and a solid foundation to evolve this program."

The new range is now available at Fanatics, LIDS, Follett and