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Delta Galil will help create a new line of Adidas underwear for men and women.
June 18, 2021
Adidas and Delta Galil Industries have announced a global licensing agreement that will see Delta Galil design, manufacture and distribute men's and women's underwear collections under Adidas Badge of Sport and Originals labels launching in spring 2022.
The new men's and women's collections will be available in the APAC, EMEA, Europe and Latin America regions, with the women's collections, also launching in North America.
"We are honored to partner with Adidas, a global leader in the sporting goods industry, to launch these new collections," says Victoria Vandagriff, president, D2 Brands, Delta Galil. "Innovation is core to the DNA of both Adidas and Delta Galil and we look forward to leveraging that shared strength and focus through this collaboration. This license marks a meaningful addition to Delta Galil's portfolio of licensed and proprietary brands."
Both the men's and women's lines will be made with a blend of cotton and eco-friendly Tencel and incorporate Refibra, a new textile solution for recycling cotton waste developed in partnership with Lenzing for comfort.
The Badge of Sport collection will be sold through Adidas' DTC channels, department stores and sporting goods retailers. The Originals collection will be distributed through Adidas' DTC channels, department stores and select fashion retailers.
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