NERF has partnered with lifestyle brand HYPE for an inclusive kidswear collection.
The 40-piece apparel and accessory collection features all-over-prints, high-gloss print processes, reflective detailing and unisex shapes for ages 4-14.
The collection is designed for all genders with reference to NERF’s core color palette of orange and blue with pops of purple, neon green and yellow and HYPE’s signature camouflage. T-shirts, crop tees, long-sleeved tees, hoodies, joggers, tracksuits, leggings and shorts feature graffiti-spray, galaxy space and gradient effects. The heat-map print nods to thermal vision, displaying the inspiration behind the collection combined with elevations such as MA1 pockets, rip-stop panels and pocket overlays delivering a performance feel.
“We are delighted to be partnering with Hype on this much-anticipated fashion collaboration that supports our strategy to elevate NERF into a true lifestyle brand, for all genders,” says Sally Carnota, licensing director, U.K., Hasbro. “The collection showcases a blend of the Hype signature design with key NERF iconography and we are so excited for the launch.”
Reusable metal water bottles, designed with the collection’s core prints, with matching backpacks in HYPE’s iconic shape and lunch boxes, finished with dart storage holders, are also included in the collection.