Nelvana, Clifford Ross Company Announce Licensing DealsNelvana, Clifford Ross Company Announce Licensing Deals

Cotton On, Rauch Brands and Peace Collective join licensee list.

License Global

July 22, 2024

2 Min Read
Babar Products, Nelvana, Clifford Ross Company
Babar ProductsNelvana, Clifford Ross Company

Corus Entertainment’s Nelvana, an international producer, distributor and licensor of children’s animated and live-action content, and the Clifford Ross Company, have announced a series of new global licensing partnerships for the children’s character, Babar. Australian retail company, Cotton On, has debuted its Babar x Cotton On Body Sleep collection in ladies' sleepwear and loungewear. Rauch Brands introduced its Babar holiday glass ornament collection in January. Canadian streetwear brand, Peace Collective, launched the P/C x Babar collection in stores and online earlier this month.

“For over 90 years, fans worldwide have been captivated by Babar’s unique style and iconic artwork,” says Carly Slack, director, global licensing, retail and marketing, Nelvana. “We are excited to bring Babar’s timeless charm to our latest collaborations. These partnerships with Cotton On, Rauch Brands and Peace Collective offer high-quality, stylish and innovative products, ensuring there is something special for every Babar fan.”

The new global partnership with clothing brand, Cotton On, will place Babar on women’s loungewear and sleepwear. The collection will be available online and in retail stores.

“The French character, Babar, has truly inspired the Cotton On Body x Babar collection, particularly with Paris at the front of everyone’s mind this season,” says Olivia Twitchett, buying manager, Cotton On Body. “Our ‘90s T-shirt nighties, with the iconic Babar graphics, will be the hero of this collection, with the cuteness of the character tapping into nostalgia for our customer. Nostalgia is a big part of our Body DNA, youthful, playful and fun. Talking to nostalgia and researching this theme is a form of escapism for our Gen Z customer, so we believe this collection will tap into childhood memories and will provide them with an alternative to technology and mindless scrolling.”

Known for holiday glass ornament designs, Rauch Brands launched Babar-themed glass ornaments. Featuring six festive designs, the collection will be available at department, specialty and independent stores across North America and online in time for this holiday season.

Continuing their successful five-year licensing partnership with Nelvana, Peace Collective and Nelvana have taken it to new heights, with an exclusive P/C x Babar collection. This new collaboration, which launched July 5, is available in stores and online. The exclusive collection has Babar designs in collaboration with some of Peace Collective’s self-care themes.

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License Global

License Global

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