Apparel licensing agreement will also encompass manufacturing and sales.
Under the terms of the agreement, both companies will collaborate on licensed product designs. Meanwhile, Mad Engine will handle sourcing, production and fulfillment. The company has also secured the exclusive rights to design and market the Neff youth business, including Neff-branded and licensed co-branded apparel and accessories.
“We are fortunate to have access to highly coveted licenses from Disney,
, Warner Bros. and others, and we’re excited to partner with Danish and his Mad Engine team to help us further activate these globally recognized character and entertainment assets,” says Shaun Neff, chief executive officer and founder, Neff. “We’re also hyped to find a partner who’s eager to help our Neff youth business reach its full potential.”
Additionally, the collaboration will further enhance Neff’s presence in the licensing industry
“We’re excited about our new relationship with Neff and believe this arrangement aligns well with our stated goal of expanding the reach of our licensed business by teaming up with a globally recognized youth apparel and accessory brand,” says Danish Gajiani, chief executive officer, Mad Engine.
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