April 6, 2018
The three-time NBA Champion, 11-time All Star and Olympic Gold medalist will spearhead the Naked advertising campaign, join the company's advisory board and serve as creative director for a signature collection of innerwear that is set to launch in 2016.
One of Wade's first initiatives with Naked will be to help launch its Role Models campaign this summer. As part of the company’s advisory board, Wade will focus on helping Naked build brand awareness and achieve business goals.
“When I first discovered Naked, I immediately loved the brand name as well as the fit and feel of the underwear,” says Wade. “I am very excited to partner with a brand that celebrates individuality and authenticity. What you wear underneath is the foundation for how you look and feel. Naked is taking innerwear to the next level and I look forward to helping them build the brand and the business.”
Nextyear, Naked and Wade will launch a Wade signature collection of innerwear for men and boys. In his role as creative director, Wade will work closely with Carole Hochman, chief executive officer, chief creative officer and chairwoman of Naked, along with its design and development team, to create a collection with broad global consumer appeal. The line will include underwear, undershirts, loungewear, sleepwear and robes.
"We are so thrilled to be partnering with Dwyane. He exemplifies the authentic character and personal success story that is core to the Naked brand,” says Hochman. “I admire his commitment to style, the success of his other fashion and apparel partnerships and his intent to identify and partner with the emerging brands that will be the leaders of tomorrow. Dwyane is a proven champion on the court, but he also has a passion for style. The more I have gotten to know him and his strong personal sense of fashion, the more excited I am to work with him to create extraordinary products together.”
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