NatGeo, Clarks Kick Off Kids Shoe Deal

Footwear company Clarks is partnering with National Geographic for a sustainable children’s shoe line aimed at spreading awareness about endangered animals.

License Global

April 4, 2019

All shoe designs will be inspired by various endangered species that are featured as part of National Geographic’s Photo Ark project. The undertaking is led by photographer Joel Sartore who aims to snap pictures for each endangered species before they go extinct. Joel and his team have already taken photos of over 8,754 species as part of the ongoing project.

The colorful children’s shoes will focus on sustainability with each of the lines 16 pairs made from 100% recycled bottles. Designs from the rollout will include depictions of the African Leopard, the Poison Dart Frog, the Panther Chameleon, and the Harlequin Filefish.

"This collection encompasses many of the themes that National Geographic embraces: sustainability, endangered species, and the beauty and color of the natural world,” says Helena Mansell-Stopher, director consumer products, publishing and retail, National Geographic Partners UK.

The Clark’s partnership continues National Geographic’s foray into the fashion industry following

its

recent partnership with the Omnibrand Group

for a new menswear collection.