As part of the expansion of its newly-developed baby, children’s wear and accessories division, Poetic Brands and Moonbug Entertainment will create a range of children’s apparel based on preschool animation series “My Magic Pet Morphle.”

The deal, brokered by The Point.1888, which manages the rights for Moonbug Entertainment’s properties in EMEA, will see the apparel licensee creating a collection of accessories, children's apparel, outerwear and swimwear.         

The consumer products program for the kids’ brand, managed by The Point.1888, has also begun with a deal with Thinkway Toys as master toy partner.

 “‘My Magic Pet Morphle’ offers fantastic animation based around a magic pet store, which will enable us to create some interactive and fun products,” says Anne Bradford, director, Poetic Brands. “It completes a strong portfolio of properties for this area of the retail market.”

“We are thrilled to partner with Poetic Brands on this exciting range for My Magic Pet Morphle fans,” adds Becky Langer, senior commercial manager, soft goods, The Point.1888. “We believe that their design, manufacturing and speed to market capabilities will ensure that fantastic products come to market in 2021, quenching the pent-up consumer demand for this phenomenal growing brand.”