The deal, brokered by The Point.1888, which manages the rights for Moonbug Entertainment’s properties in EMEA, will see the apparel licensee creating a collection of accessories, children's apparel, outerwear and swimwear.
The consumer products program for the kids’ brand, managed by The Point.1888, has also begun with a deal with Thinkway Toys as master toy partner.
“‘My Magic Pet Morphle’ offers fantastic animation based around a magic pet store, which will enable us to create some interactive and fun products,” says Anne Bradford, director, Poetic Brands. “It completes a strong portfolio of properties for this area of the retail market.”
“We are thrilled to partner with Poetic Brands on this exciting range for
My Magic Pet Morphle
fans,” adds Becky
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