MSM Group has announced an agreement with Valiant Entertainment in the apparel category for t-shirts, hoodies and more.

MSMG has teamed with apparel manufacturer INX Printing, Haaseline Entertainment and CPG Product Placement Group to bring sports apparel to retail with Valiant Entertainment characters such as Bloodshot, X-O Manowar, Harbinger, Shadowman, Quantum & Woody and more.

“Valiant has an exciting long-term plan in the works, coupled with a proven management team and we want to be a key part of the merchandising success going forward,” says Michael Cragan, chief executive officer, MSMG. “Partnered with our consortium at MSMG, including manufacturing/distribution, sales and our promotional background, our goal is to bring lots of fun and unique programs back to retail."