M&S to Feature Oxford Apparel

A new range of University of Oxford-inspired menswear will launch in M&S this week under the Blue Harbour brand.

April 6, 2018

M&S to Feature Oxford Apparel

A new range of University of Oxford-inspired menswear will launch in M&S this week under the Blue Harbour brand.

The exclusive collection of 14 limited edition pieces, inspired by Oxford’s rich heritage and historic archives, will be available in 20 M&S stores across the U.K. and online.

The apparel is being produced by TVM Fashion Lab, a wholly owned subsidiary of Global Brands, in a deal that was brokered by Oxford’s licensing agency, Performance Brands.

The collection comprises 14 traditional collegiate pieces featuring the university's trademarked coat of arms and belted crest. Styles include a blazer, collared shirts, a hooded jumper, cricket jumpers, polos, rugby shirts and t-shirts.

“We’ve collaborated closely with TVM Fashion Lab and M&S to produce this initial University of Oxford collection, which combines elements of the University’s heritage with carefully considered design and detailing,” says Chris Evans, managing director, Oxford Limited.

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