MRH Makes First Intimates AcquisitionMRH Makes First Intimates Acquisition

Fashion conglomerate buys Netherlands-based Pretty Wild Lingerie.

MRH SpaRotica Groupé has made its first global intimates acquisition, buying Pretty Wild Lingerie for an undisclosed amount.

MRH now plans to leverage its infrastructure to expand the brand’s e-commerce presence and accelerate its growth through franchised retail networks. Additionally, in Greater China, 40 standalone stores will be opened over the next 5 years including a China-specific e-commerce site that will launch in spring 2016.

“The acquisition of Pretty Wild is precipitated by the brand’s evocative stance, playing well to our SpaRotica DNA, a brand that evokes an intimate emotional connection with its confident, sexy and ardent customers,” says Richard Kisembo, president and chief executive officer, MRH. “The creativity and perfection of the brand’s design evokes sensuality and elegance that is not often seen in the intimates segment.”