MRH SpaRotica Groupé has signed new deals to bring three contemporary fashion brands to the Greater China region–Religion, Muubaa and Hip & Bone.
April 6, 2018
Company signs regional deals with Religion, Muubaa and Hip & Bone.
MRH SpaRotica Groupé has signed new deals to bring three contemporary fashion brands to the Greater China region–Religion, Muubaa and Hip & Bone.
The Greater China territory includes mainland China, Taiwan and Macau (excluding Hong Kong).
A new 10-year partnership with Religion Clothing will see MRH take on distribution and licensing and open more than 80 retail stores over the next five years. The first five stores will open in spring/summer 2016. MRH also plans to collaborate with local designers to launch a new line of sunglasses and leather accessories in fall/winter 2017.
“From its early '90s beginnings, Religion has paved the way for a new generation of consumer who answers to no one but themselves in the style and clothes they wear," says Richard Kisembo, chief executive, MRH. "The brand’s DNA and message is evocative and aspirational, and Religion has become synonymous with originality and individuality. These traits sit well with the Chinese Millennial consumer, who seeks experiential brands that truly make emotional connections.”
The company is also planning to expand the Muubaa brand in the region as its new master licensee. MRH is currently planning more than 50 new retail stores for the womenswear brand, the first five of which will open in spring/summer 2016. MRH will also take the lead on the development of a sportswear collection that will launch in fall/winter 2016.