Motorsport Collection – a new division created by Difuzed and Motorsport Network – will launch an apparel, accessories and headwear product line in March.
"As part of our strategic growth, we are looking for partnerships that complement and strengthen our business," says Gustavo Antonioni, chief operating officer, Difuzed. "Given the opportunity to create a business in collaboration with Motorsport Network and their vision of a global digital portal for car and racing enthusiasts, it was only natural that we bring our expertise in design-led product development and manufacturing into the automobile and motorsport worlds to create a brand that Motorsport Network and Difuzed jointly own. The Difuzed/Motorsport Network partnership is exactly the sort of marriage we are looking for as it capitalizes on our combined strengths."
"We are excited to launch a bespoke fashion line designed for motorsport fans and car lovers and extremely pleased to have Difuzed by our side," says Oliver Ciesla, chief operating officer, Motorsport Network. "More than 50 million people that share the passion for racing, motorsport tradition and exceptional cars are following us on one of our digital channels every month. Our collections want to express a lifestyle of speed, strength and courage, and we want to offer motorsport fans an opportunity to express their passion through fashion. But our product launch is only the first step of this joint venture and we look forward to working closely with Difuzed moving into the future as we establish the Motorsport Collection business."