Sponsored By

Motorsport Network, Difuzed Shift Lifestyle Gears

Motorsport Network and Difuzed have partnered to launch an apparel line and business division, Motorsport Collection.

License Global

March 9, 2021

1 Min Read
motorsport (1).png

Motorsport Collection – a new division created by Difuzed and Motorsport Network – will launch an apparel, accessories and headwear product line in March.

"As part of our strategic growth, we are looking for partnerships that complement and strengthen our business," says Gustavo Antonioni, chief operating officer, Difuzed. "Given the opportunity to create a business in collaboration with Motorsport Network and their vision of a global digital portal for car and racing enthusiasts, it was only natural that we bring our expertise in design-led product development and manufacturing into the automobile and motorsport worlds to create a brand that Motorsport Network and Difuzed jointly own. The Difuzed/Motorsport Network partnership is exactly the sort of marriage we are looking for as it capitalizes on our combined strengths."

"We are excited to launch a bespoke fashion line designed for motorsport fans and car lovers and extremely pleased to have Difuzed by our side," says Oliver Ciesla, chief operating officer, Motorsport Network. "More than 50 million people that share the passion for racing, motorsport tradition and exceptional cars are following us on one of our digital channels every month. Our collections want to express a lifestyle of speed, strength and courage, and we want to offer motorsport fans an opportunity to express their passion through fashion. But our product launch is only the first step of this joint venture and we look forward to working closely with Difuzed moving into the future as we establish the Motorsport Collection business."

Read more about:

Difuzed

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like