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April 6, 2018
NORTH AMERICA- Universal Brand Development has tapped children’s shoe brand AKid for a new footwear range inspired by the return of the Minions in Illumination’s Despicable Me 3.
The collection debuted at a star-studded launch party in Los Angeles last week.
The capsule features seven styles inspired by the Minions and other themes from the movie, which arrived in theaters June 30 and has already raked in $461 million at the global box office.
The line is now available on Akid.com website and is being featured in Goop’s pop-up market in the Hamptons.
“As the mom of two young children, I know first-hand the impact the Despicable Me films have on children and adults alike,” says Ashleigh Dempster, Co-founder, AKid. “It’s one of our favorite family movies, so I jumped at the opportunity to create something in collaboration with Illumination’s Despicable Me 3. The entire collection subtly plays off elements of the movie, while staying true to the AKid aesthetic for which we’ve become known.”
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